Gaia Tonanzi

Gaia Tonanzi

Gaia is a product development expert on a mission to make textured hair knowledge mainstream and empower everyone to embrace their natural hair texture.

Born and raised in Italy, Gaia started her own Curly Hair Journey when she was 18, after years of blow-drying and ironing her hair straight to fit in with her peers. For the past 10 years she has experimented with countless brands on the market in order to really understand products and their performance on textured hair.

With a background in product development working for a beauty manufacturing company, Gaia is passionate about the science behind haircare products. She believes in transparency and a fact-based approach in cosmetics, debunking myths and creating easy-to-follow guides to simplify curly haircare.

Posts from the author

Top tips to identify and care for Type 3 Hair
Type 3 curls are the most common curl texture. Learn how to recognize it, care for it and enhance this pattern.
Top tips to identify and care for Type 4 Hair
Type 4 coils are the tightest curl texture. Learn how to recognize it, care for it and enhance this pattern.
Top tips to identify and care for Type 2 Hair
Type 2 waves are the loosest curl texture. Learn how to recognize it, care for it and enhance this pattern.
What's Your Curly Hair Type?
Are you wavy, curly or coily? Understanding what type of curls you have is the first step on your journey to embrace your natural hair.
How Often Should You Wash Your Hair?
Is washing your hair every day bad? What about just once a month? Everything depends on your hair type and lifestyle!
The Ultimate Wavy Hair Guide
Wavy hair is the loosest of the curl types. It is often treated just like straight hair that misbehaves, but we're here to change this! 
The Ultimate Curly Hair Guide
Curly hair is the most variable of the curl types. It is particularly prone to frizz but can be defined following a few tips and tricks.
The Ultimate Coily Hair Guide
Coily hair is the tightest of the curl types. It can come in very tight coils, a z-shaped pattern or a mixture of the two.
Everything you Need to Know about Hair Porosity
Hair porosity is the hair’s ability to absorb & hold water. We guide you through the 3 main types & explain how you can test &...
Low Porosity Hair: Characteristics & How to Care for it
Discover what low porosity hair is, how you can identify it, & the best ways to care for this hair type. Our ultimate guide walks you...
Everything you Need to Know about Medium Porosity Hair
What is medium porosity hair, do you have it, & which products are best to care for this hair type? Our master guide tells all.
Everything you Need to Know About High Porosity Hair
We expertly explain what it is, tell you how to test for it, as well as share essential haircare tips on managing this hair type.
Protein Moisture Balance 101
Your protein moisture balance can have a big impact on how your hair behaves. Ensuring yours is in check will help you achieve your hair ...
What to do if you’re in Protein Overload
Protein overload can cause hair to become brittle & dull. Understand the signs & symptoms, & how you can fix your hair overlo...
What to Do if you’re in Moisture Overload
Moisture overload can cause hair to feel mushy, limp, & curls struggle to hold shape. Understand tell-tale signs & see how you ca...
The 13 Worst Curly Hair Sins
There is an endless list of dos and don'ts in the curly girl handbook, an some fringes of the community can make you feel that if you com...
How To Care For 4C Hair
Looking after 4C hair doesn't have to be complicated. Discover our expert's top tips to embrace the most delicate hair texture!
Apple Cider Vinegar: is it really good for your scalp?
Apple Cider Vinegar is a popular DIY treatment that the curly community can't seem to do without. But is it really as safe as it seems?
Meet Curlsmith's new Senior Hair Stylist!
After 4 years in the business of helping people feeling comfortable with their natural hair, we are thrilled to announce that our family ...
How To Strengthen & Repair Hair Bonds
Hair bonds are what makes up your hair’s structure and texture. They also determine the hair's strength, so how do you repair them when t...
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