Sign up for hair care & styling tips, exclusive sales and get 10% off your first purchase
Heading One
20% off Jumbos. Time to stock up on your faves! Stock up on shampoo, conditioners or stylers so you never run out!
LIMITED OFFER
Save Big on Jumbos
20% Off Jumbos
Don’t let your curls go thirsty! Stock up on your go‑to shampoos, conditioners, and stylers so your routine never skips a beat.
Don’t let your curls go thirsty!
Stock up on your faves.
Dry January? Not for your curls
MOISTURIZE + NOURISH
Dry January? Not for your Curls!
Dry January?
Start here and drench your hair with a moisturizing leave-in.
Not for your Curls!
Drench your hair with a moisturizing leave-in.
Build your bundle
Your Curls, Your Way
Build Your Personalized Wash Day Routine + Save 20%
Your Wash Day Routine
Choose your Shampoo, Conditioner + Leave-In and truly transform your curls.
Build your routine and Save 20%.
SHOP BY HAIR TYPE
Made without
most loved
Weightless Air Dry Cream
$27.00
Hydro Style Flexi Jelly
$28.00
Multi-Tasking Conditioner
$28.00
Curl Quenching Conditioning Co-Wash
$26.00
Awestruck Definition Cream
$32.00
Curl Defining Styling Soufflé
$28.00
Moisture Memory Release
$27.00
Essential Moisture Shampoo
$26.00
Shake & Shine
$29.00
Bond Curl Rehab Salve
$30.00
Curl Conditioning Oil-In-Cream
$27.00
Miracle Shield
$28.00
Frizz Control Duo Conditioner
$27.00
Frizz Rescue Curl Retainer
$28.00
Invincible Volume Mousse
$28.00
Hydrate & Plump Leave-In
$27.00
Curl Reset Detox Shampoo
$28.00
3 FOR 2 ON MINIS
Explore our selection of essentials in trail size.
Buy 2 minis and get the 3rd FREE.
Not sure where to start?
Take our Curl Quiz
We don’t believe in a one-size-fits-all approach. Take our quick and easy quiz to discover the right products for you and your hair texture.
OUR MISSION
CURL CONFIDENCE
Empowering everyone to love their natural curls, coils or waves and giving you the products and expertise to get there, no matter where you are on your curl journey! High quality, food inspired formulas, our products are made with what your curls love, and nothing that they don't.
ON THE GO
SUBSCRIBE & SAVE
✔ Save 15% on every subscription order
✔ Get free delivery on every subscription order
✔ Easy to skip or cancel at any time
CURL ADVICE
Your journey to embrace and empower your natural hair texture.