Our Mission is to FEED THE WORLD’S CURLS
CURLSMITH is the first gourmet haircare brand specifically created for curls.
Inspired by generations of home made hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare organic ingredients to make premium products that really work. Our natural formulas are fragrant, satisfying and deeply nourishing ‘food for curls.’ All our products are blended carefully in small batches under the strict supervision of our Master Curlsmith
We believe in DIRTY HANDS and CLEAN BUSINESS
Curlsmith has a fair and transparent supply chain, sourcing our rare ingredients from the most remote parts of the world, closely co-operating with and supporting local communities. We are proud to shake the hands which harvest our raw ingredients.
We use only the best clean ingredients, with no Sulphates, Parabens, Silicones, Mineral Oils, Phthalates, DEA’s. Curlsmith is certified by The Vegan Society and PETA. Our products are tested on friends and family, but never on animals.
CRAFTED WITH EXPERTS:
We developed our hard-working curl care range in collaboration with world-renowned trichologists, curly hairstylists, beauty experts and bloggers. We explored everything from the science of curl growth to the art of curl maintenance, and poured all of this knowledge into Curlsmith.
But let’s not forget the biggest experts – you! Before we set foot in the Curlsmith kitchen, we took to the streets to find out more about curly girl problems. Then we set about crafting a range of products to solve them.
We collaborated with curly girls and experts every step of the way – making decisions on everything from the ingredients to the packaging. And before launch our formulas were tried and tested by hundreds of our curl friends.