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Dry January? Not for your curls
MOISTURIZE + NOURISH
THIRSTY CURLS?
THIRSTY CURLS?
Great curls start with a hydrating leave-in conditioner. With 7 formulas, there is a match for your hair needs.
Great curls start with a hydrating leave-in conditioner.
Fragrance Free Collection
Sensitivity Friendly
FRAGRANCE-FREE CURL CARE
FRAGRANCE-FREE CURL CARE
Pure, gentle formulas with the same performance you love, without the scent.
Pure, gentle formulas with the same performance you love, without the scent.
Build your bundle
Your Curls, Your Way
Build Your Personalized Wash Day Routine + Save 20%
Your Wash Day Routine
Choose your Shampoo, Conditioner + Leave-In and truly transform your curls.
Build your routine and Save 20%.
SHOP BY HAIR NEED
Made without
most loved
Weightless Air Dry Cream
$27.00
Hydro Style Flexi Jelly
$28.00
Fragrance-Free Strong Hold Gel
$28.00
Multi-Tasking Conditioner
$28.00
Curl Quenching Conditioning Co-Wash
$26.00
Awestruck Definition Cream
$32.00
Curl Reset Detox Shampoo
$28.00
Curl Defining Styling Soufflé
$28.00
Moisture Memory Release
$27.00
Essential Moisture Shampoo
$26.00
Shake & Shine
$29.00
Bond Curl Rehab Salve
$30.00
Curl Conditioning Oil-In-Cream
$27.00
Miracle Shield
$28.00
Frizz Control Duo Conditioner
$27.00
Frizz Rescue Curl Retainer
$28.00
Invincible Volume Mousse
$28.00
Hydrate & Plump Leave-In
$27.00
3 FOR 2 ON MINIS
Explore our selection of essentials in trail size.
Buy 2 minis and get the 3rd FREE.
Not sure where to start?
Take our Curl Quiz
We don’t believe in a one-size-fits-all approach. Take our quick and easy quiz to discover the right products for you and your hair texture.
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OUR MISSION
CURL CONFIDENCE
Empowering everyone to love their natural curls, coils or waves and giving you the products and expertise to get there, no matter where you are on your curl journey! High quality, food inspired formulas, our products are made with what your curls love, and nothing that they don't.
CURL ADVICE
Your journey to embrace and empower your natural hair texture.