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13 products

Essential care & style

Now Was

Gentle moisturizing co-wash

Curl Quenching Conditioning Wash (Mini 2 fl oz.)

Gentle moisturizing co-wash

Curl Quenching Conditioning Wash (Full 12 fl oz.)

Jumbo 32 fl oz.

Gentle moisturizing co-wash

Curl Quenching Conditioning Wash (Jumbo 32 fl oz.)

Hydrate, nourish, soften

Curl Transition Kit

Now Was

CURL CONSULTATION

Caring for your waves, curls and coils shouldn't take a phD!

Our in-house experts have created this super-quick and informative quiz to help you decode your hair needs and choose the specific products you need to achieve your hair goals.

Take the Quiz

Essential care & style

Now Was

Scalp clarifying treatment

Now Was

Hydrate, nourish, soften

Full Moisture Line

Now Was

Clarify, stimulate, balance

Full Scalp Line

Now Was

Protein-rich, repair, fortify

Full Strength Line

Now Was

Daily scalp serums

Growth Serums 3-Month Supply

Now Was

Scalp serums & supplements

Hair Growth Starter Kit

Now Was

Light protein routine

Now Was

Temporary hair color

Rainbow Hair Bundle

Now Was

Damaged hair kit

Now Was