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    The Best Fragrance-Free Hair Products
    The Best Fragrance-Free Hair Products
    The best fragrance-free hair products are designed to serve the needs of those with sensitivities while ensuring your hair and scalp rema...
    Wash Day Routine for Soft & Bouncy Curly Hair
    Wash Day Routine for Soft & Bouncy Curly Hair
    Caring for curly hair can be both exciting and challenging, especially for those new to embracing their natural curls. That is why we hav...
    Half Up Half Down Curly Hairstyle With Braids
    Half Up Half Down Curly Hairstyle With Braids
     Curly hairstyles can elevate your game, and we have the perfect half-up, half-down with micro braids to get you going. Whether you're he...
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Curl Academy

Curl Care 101

Curly hair can seem complicated, but taking care of it shouldn’t take a phD. If you’re new to your curly hair journey, this is the place to start! Learn everything there is to know about curl care, how to identify your hair type and what are the golden rules to achieve the defined ringlets of your dreams.
Curl Academy
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identify your curly hair type to know how best to care for your curls
What Is Your Curly Hair Type?
Are you wavy, curly or coily? Understanding what type of curls you have is the first step on your journey to embrace your natural hair.
3 MINUTE READ
What Causes Excessive Hair Shedding?
What Causes Excessive Hair Shedding?
It's perfectly normal to shed hair daily; we all notice it, whether it's in our hair brush, on the floor, or clogging the drain in the sh...
5 MINUTE READ
Everything You Need to Know About Hair Texture
Everything You Need to Know About Hair Texture
Texture is often a way to characterize how something feels, which is also the case when it comes to hair texture. Hair texture can be def...
4 MINUTE READ
Hair Density 101
Hair Density 101
The density of our hair refers to how many strands of hair we have on our heads. These range from low, medium, to high. Many factors dete...
4 MINUTE READ

CURL QUIZ

Caring for your waves, curls and coils shouldn't take a phD!

Our in-house experts have created this super-quick and informative quiz to help you decode your hair needs and choose the specific products you need to achieve your hair goals.

Take The Quiz

Popular Reads #1

5 Ways Tea Tree Oil Benefits Your Hair
5 Ways Tea Tree Oil Benefits Your Hair
Tea tree oil provides vital moisture, cleanses the scalp & promotes hair growth. Learn how to make the most of this natural oil &...
3 MINUTE READ
5 Benefits of Using Hair Oils in your Curly Routine
5 Benefits of Using Hair Oils in your Curly Routine
Hair oil is vital for curl health & appearance. Explore the benefits different oils can bring to your routine based on your needs.
4 MINUTE READ

Popular Reads #2

A trichologist guide to Dry Scalp
A trichologist guide to Dry Scalp
Scalp dryness can be triggered by a range of factors. It is a common scalp condition that can be easily prevented and treated at home.
4 MINUTE READ
Afope Atoyebi
Afope Atoyebi
Certified trichologist and Innovator committed to transforming the haircare industry through education and science.
Apple Cider Vinegar: Should You Use It On Your Scalp?
Apple Cider Vinegar: Should You Use It On Your Scalp?
Apple Cider Vinegar is a popular DIY treatment that the curly community can't seem to do without. But is it really as safe as it seems?
4 MINUTE READ
Before you buy another hair supplement - read this.
Before you buy another hair supplement - read this.
Do you really need hair supplements, or is it all just a hype? Learn the truth about healthy hair nutrition from a licensed trichologist.
4 MINUTE READ
Co-Wash vs Shampoo: What’s Best For Curls?
Co-Wash vs Shampoo: What’s Best For Curls?
Shampoos & co-washes are both cleansers. But which one is best for curls & which actually cleanses your hair more?
4 MINUTE READ
The Ultimate Guide to Wavy Hair
The Ultimate Guide to Wavy Hair
Wavy hair is the loosest of the curl types. It is often treated just like straight hair that misbehaves, but we're here to change this! 
4 MINUTE READ
Ultimate Guide to Curly Hair
Ultimate Guide to Curly Hair
Curly hair is the most variable of the curl types. It is particularly prone to frizz but can be defined following a few tips and tricks.
4 MINUTE READ
how to care for coily hair type
The Ultimate Guide to Coily Hair
Coily hair is the tightest of the curl types. It can come in very tight coils, a z-shaped pattern or a mixture of the two.
4 MINUTE READ
Protein Moisture Balance 101
Protein Moisture Balance 101
Your protein moisture balance can have a big impact on how your hair behaves. Ensuring yours is in check will help you achieve your hair ...
3 MINUTE READ
What to Do if you’re in Moisture Overload
What to Do if you’re in Moisture Overload
Moisture overload can cause hair to feel mushy, limp, & curls struggle to hold shape. Understand tell-tale signs & see how you ca...
2 MINUTE READ
What to do if you’re in Protein Overload
What to do if you’re in Protein Overload
Protein overload can cause hair to become brittle & dull. Understand the signs & symptoms, & how you can fix your hair overlo...
2 MINUTE READ
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