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    The Best Fragrance-Free Hair Products
    The Best Fragrance-Free Hair Products
    The best fragrance-free hair products are designed to serve the needs of those with sensitivities while ensuring your hair and scalp rema...
    Wash Day Routine for Soft & Bouncy Curly Hair
    Wash Day Routine for Soft & Bouncy Curly Hair
    Caring for curly hair can be both exciting and challenging, especially for those new to embracing their natural curls. That is why we hav...
    Half Up Half Down Curly Hairstyle With Braids
    Half Up Half Down Curly Hairstyle With Braids
     Curly hairstyles can elevate your game, and we have the perfect half-up, half-down with micro braids to get you going. Whether you're he...
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Curl Academy

Curl Care 101

Curly hair can seem complicated, but taking care of it shouldn’t take a phD. If you’re new to your curly hair journey, this is the place to start! Learn everything there is to know about curl care, how to identify your hair type and what are the golden rules to achieve the defined ringlets of your dreams.
Curl Academy
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identity your hair porosity to find what products your curls need
How to Identify Your Hair Porosity
Hair porosity is the hair’s ability to absorb & hold water. We guide you through the 3 main types & explain how you can test &...
3 MINUTE READ
establish a proper high porosity hair routine to help care for your curls
High Porosity Hair: Characteristics & How to Care
We expertly explain what it is, tell you how to test for it, as well as share essential haircare tips on managing this hair type.
3 MINUTE READ
Everything you Need to Know about Medium Porosity Hair
Everything you Need to Know about Medium Porosity Hair
What is medium porosity hair, do you have it, & which products are best to care for this hair type? Our master guide tells all.
3 MINUTE READ
establish a proper low porosity hair routine to help care for your curls
Low Porosity Hair: What Is It & How to Care
Discover what low porosity hair is, how you can identify it, & the best ways to care for this hair type. Our ultimate guide walks you...
3 MINUTE READ
Top tips to identify and care for Type 2 Hair
Top tips to identify and care for Type 2 Hair
Type 2 waves are the loosest curl texture. Learn how to recognize it, care for it and enhance this pattern.
3 MINUTE READ

CURL QUIZ

Caring for your waves, curls and coils shouldn't take a phD!

Our in-house experts have created this super-quick and informative quiz to help you decode your hair needs and choose the specific products you need to achieve your hair goals.

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Popular Reads #1

5 Ways Tea Tree Oil Benefits Your Hair
5 Ways Tea Tree Oil Benefits Your Hair
Tea tree oil provides vital moisture, cleanses the scalp & promotes hair growth. Learn how to make the most of this natural oil &...
3 MINUTE READ
5 Benefits of Using Hair Oils in your Curly Routine
5 Benefits of Using Hair Oils in your Curly Routine
Hair oil is vital for curl health & appearance. Explore the benefits different oils can bring to your routine based on your needs.
4 MINUTE READ

Popular Reads #2

A trichologist guide to Dry Scalp
A trichologist guide to Dry Scalp
Scalp dryness can be triggered by a range of factors. It is a common scalp condition that can be easily prevented and treated at home.
4 MINUTE READ
Afope Atoyebi
Afope Atoyebi
Certified trichologist and Innovator committed to transforming the haircare industry through education and science.
Apple Cider Vinegar: Should You Use It On Your Scalp?
Apple Cider Vinegar: Should You Use It On Your Scalp?
Apple Cider Vinegar is a popular DIY treatment that the curly community can't seem to do without. But is it really as safe as it seems?
4 MINUTE READ
Before you buy another hair supplement - read this.
Before you buy another hair supplement - read this.
Do you really need hair supplements, or is it all just a hype? Learn the truth about healthy hair nutrition from a licensed trichologist.
4 MINUTE READ
Co-Wash vs Shampoo: What’s Best For Curls?
Co-Wash vs Shampoo: What’s Best For Curls?
Shampoos & co-washes are both cleansers. But which one is best for curls & which actually cleanses your hair more?
4 MINUTE READ
Top tips to identify and care for Type 3 Hair
Top tips to identify and care for Type 3 Hair
Type 3 curls are the most common curl texture. Learn how to recognize it, care for it and enhance this pattern.
3 MINUTE READ
Top tips to identify and care for Type 4 Hair
Top tips to identify and care for Type 4 Hair
Type 4 coils are the tightest curl texture. Learn how to recognize it, care for it and enhance this pattern.
3 MINUTE READ
How Often Should You Wash Your Hair?
How Often Should You Wash Your Hair?
Is washing your hair every day bad? What about just once a month? Everything depends on your hair type and lifestyle!
4 MINUTE READ
The Truth about Gel Cast: Why Crunchy Curls are NOT Bad
The Truth about Gel Cast: Why Crunchy Curls are NOT Bad
Nobody likes crunchy curls, but that's the key to prevent frizz & help your style last. Did you know that feeling is only temporary?
4 MINUTE READ
Curly Haircare for Beginners
Curly Haircare for Beginners
If you are just starting your curly hair journey, you may be overwhelmed by all the information out there and the various products for na...
7 MINUTE READ
The Importance Of Maintaining A Healthy Scalp
The Importance Of Maintaining A Healthy Scalp
Have you ever considered how scalp care is skin care? The skin on our scalp needs special attention just like the skin on our face to ma...
4 MINUTE READ
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